How to Brew Great Business Decisions Without a Filter

A photo of a cup of coffee.

Image via Wikipedia

The French press is the absolute best way to make a cup of coffee.  Do you believe me?  It took 25 years to learn that the drip method of brewing coffee is just not as good.  I started making french press coffee every morning just six months ago.  I’ll do drip if that’s my only option.  It’s that good.

I had an idea about brewing cemented by years of drinking only drip coffee and the strong influence of the army, my parents, mass media and other coffee drinkers.  My coffee drinking experience was limited by the fact I didn’t know what I didn’t know.  I didn’t know that French press brewing was superior.  I had a decision filter in place that limited me to drip brewing.

In business and life we use filters consciously or subconsciously to make countless decisions each day.  Are you aware of your filtering to see what you expect to see in a person or situation?

You Don’t Know What You Don’t Know!  On top of distraction and mood filters, nearly everyone practices a form of mind reading which limits their decisions.

Researchers have confirmed that we each have a set of beliefs and expectations through which we filter our decisions.  Confirmation bias is the technical term for this trait.  In simple terms we make decisions through the filter of looking for evidence in others and events that we expect to see.  If we believe people are generally reliable we may give someone responsibility for a major project who has no history of handling that level of responsibility.  We may look for reasons to make a questionable investment and ignore the financial warning signs.

Executives who filter through preconceived ideas are practicing a form of mind reading without fully knowing the other person or the event.  The solution is to be open minded and seek to know all the players and the landscape as fully as possible before making a decision.


About Michael Shelton

Your Business Coach Facilitating Delegation and Work Group Engagement Michael Shelton has over twenty-five years of business and military accomplishments, including extensive experience with one of the largest, publicly traded real estate investment trusts (REIT). He is a qualified business coach with assignments in cross-functional work group management, strategic planning, unit leadership, joint venture acquisitions, executive education, mentoring, training and merger integration. Michael has accumulated best practices for building committed work groups from more than $4 billion of capital markets transactions and commercial property development. He served as a commissioned officer and helicopter pilot in the U.S. Army, and earned his MBA from The University of Arizona. Michael has served as a major conference panelist and is the author of Cash Flow Rich, Winning Ways to Evaluate and Finance Real Estate. Today, he helps business owners get more work group engagement as President and CEO of Shelton Business Services, LLC in Scottsdale, Arizona. Disclaimer: I don't offer investment, legal or tax advice. Talk to your broker, accountant or lawyer for investment, tax and legal help. I might own stock in the companies I mention on-line. My posts, tweets and other on-line activity are my personal thoughts and don't represent my employer or company.
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1 Response to How to Brew Great Business Decisions Without a Filter

  1. Pingback: Are You Scared? How To Make Business Decisions With Confidence | Borrowing Money: Your Handy Guide

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